We have all heard about the Extranet Metaverse (EM), but what is it? What does it mean for businesses and consumers? What are the future opportunities in the EM? Here are a few examples of companies who are using it. Here are two examples: Heineken and Ericsson. Both companies use the EM to make bookings. These companies have already made a lot of money using EM. So what is the future of the EM?
It’s a tad ironic that Heineken has just launched a virtual beer in the Extranet Metaverse. The virtual beer, Heineken Silver, doesn’t use yeast, calories, or other ingredients. The virtual beer was meant to be a sarcastic activation, but it’s a clever way to capitalize on the hype surrounding the metaverse while generating brand buzz.
To promote Heineken in the extranet metaverse, the brand created a virtual beer and set up a mock launch event. Although the metaverse hasn’t launched yet, it will be accessible via a virtual reality headset, and the mock launch was aimed at poking fun at other brands. The event was hosted in a virtual brewery in Decentraland. Heineken’s virtual beer is brewed with virtual hops. Using a binary-coded system of hops, it’s possible to cultivate your own hops and brew your own beer.
The current portfolio of 5G RAN solutions by Ericsson represents a significant step in realizing the extranet metaverse. The RANs are equipped with software toolboxes, Time-Critical Communication (TCC), and best-in-class hardware that delivers unrivaled performance for bounded latency. The 5G RAN portfolio currently includes several innovative features, and many more will be added as 3GPP releases mature.
After an initial pre-training, students were placed into teams and competed in an online hacking competition. Ericsson-LG technical mentors helped each student during the 24-hour online hacking competition. In addition to the metaverse platform, the students could also interact with senior female executives from Ericsson-LG. Ericsson will continue to explore the extranet metaverse and integrate new business solutions into its existing offerings.
The new metaverse ecosystem is young, and many of the applications that are available will come from gaming. For example, the global average daily in-app usage of games is ten times higher than that of Twitter and Facebook combined. The technology is a critical component for such a platform. Ericsson has partnered with SKT to help the smart factory owners in South Korea take advantage of the technology to deliver real-time customer service through factory automation and robotics.
The emergence of 5G infrastructure will enable advanced enterprise and consumer metaverse use cases. Imagine immersive business meetings and virtual pizza delivery over 5G networks. The possibilities are endless. For the next generation of digital experiences, we need to work together with ecosystem players to develop an interoperable roadmap for 5G and 6G networks. In addition to the future, 5G and Edge Computing will also allow the creation of immersive experiences and new customer experiences.
Ericsson’s XR devices
With the advent of 3D eXtended Reality, we can now interact with the metaverse through our senses. In addition to 3D eXtended Reality, 2D screens can now benefit from WebXR technologies. We will see new highlights added under the blessing of the Chinese government in the Spring Festival Gala. Here are a few applications of XR. In the Extranet Metaverse, XR devices will be used for virtual-reality performances.
The XR ecosystem is composed of several components, including optimized hardware powered by Qualcomm Snapdragon(tm) platforms, software toolboxes, frameworks, and tools, as well as a broad range of OS support. These components enable the development of compelling user experiences and help drive the demand for devices in key segments. Ericsson’s current 5G RAN portfolio is equipped with many features, and more will be added in future releases of 3GPP.
The XR ecosystem is still in its infancy, but it is moving toward multi-access edge computing for more immersive experiences. For instance, AR headsets will be able to handle more complex real-world interactions. Of course, this will come at a cost. The future of virtual reality is not yet clear. It will require innovative networking solutions and new business models to make the industry thrive.
The XR technology isn’t just for virtual reality; it’s also used for real-time social interactions. For example, a virtual world could “reprogram” the physical environment using actuators. A 6G research team is working to create a cyber-physical continuum for this technology. It’s also important to ensure spatial persistence in AR, because digital objects should shrink as you move away from them.
Heineken’s booking engine
If you’ve ever watched a video about a famous beer, you’ll know that Heineken’s new booking engine is set in a virtual world, and it doesn’t look very good. In fact, the experience is downright painful to navigate. Not only does it look terrible, but it feels even worse, as it’s made up of mostly non-player characters. It’s the textbook definition of having your cake and eating it, too.
Heineken’s virtual brewery in Decentraland is where the brand’s latest ad campaign was launched. In addition to showing off their new beer, the campaign included pixelated lobsters and caviar, Thierry Henry, and other celebrities. The marketing campaign included “Virtual values” instead of nutritional information. The text on the bottle also included the words pixels, HTML, RGB Colors, Render, and glitch, implying that they use the freshest pixels possible to make the beer.
Another big brand has also entered the virtual realm with a virtual beer. The Dutch brewing giant is the latest big brand to invest in virtual products and services. The company’s first virtual beer is Heineken Silver, and is available only in Decentraland. Heineken’s marketing campaign is humorous, featuring dancers in Heineken gear and pixelated caviar. But there’s more to the story than that.
Ericsson’s role in the metaverse
While the emergence of the internet has changed our world forever, there are still challenges. The extranet metaverse requires more than just connectivity. Developers must be able to tap into a variety of services and content without relying on proprietary infrastructure. They must also be able to access relevant standards. In this article, Ericsson explains how it is positioning itself to benefit from the evolution of the extranet metaverse.
Today’s 5G RAN portfolio is a critical step in realizing this vision. It includes new features such as Time-Critical Communication and software toolboxes. The RAN portfolio also provides an unprecedented experience for bounded latency and can support new applications and use cases that emerge in the extranet metaverse. Ericsson is advancing immersive technologies and 5G and Edge Computing to provide the platform for this next-generation customer experience.
As 5G coverage expands, XR afficionados can connect to the extranet metaverse. While network operators must invest in advanced network services to protect XR data streams, these services can also be a major source of top-line revenue for them. By charging for dedicated metaverse slices or location-based services, telcos could create an entire ecosystem centered on the XR data stream.
An enquiry request sent from a client computer to a server is generated in response to an action performed by an avatar in the Metaverse. When the second avatar makes an enquiry, the enquiry unit receives the enquiry request and transmits the object’s authenticity information to the second client computer. The second avatar in the Metaverse can recognize this information and perform a similar action. This communication process is the basis for the creation of a secure and efficient extranet for users.